Lead in conceptualisation and development of video and audio content to support curriculum, assessment, professional development and corporate communications. Conceptualise and produce video and audio content to support curriculum, assessment, professional development and corporate communications. Translate research findings and industry practices into video design principles to inform in-house productions. Benchmark standards for video production and provide consultancy services to MOE Divisions on video design. Lead in design and development of video-based learning approaches. Develop and translate different ways videos can be used to support student learning. Explore use of videos for professional development and informal learning.